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Depending on where a person is from will determine who they think the Eskimo is.īack in the day when the airline’s marketing department developed the gold miner and the Eskimo, the goal was for them to be generic representations of those specific people. Amouak was an Inupiat Eskimo who had been hired by the airline in the late 1950s for a traveling stage show. He and his wife used to greet incoming flights. Seveck was a reindeer herder and Eskimo dancer from Kotzebue. However, the most popular guesses include native Alaskans Oliver Amouak and Chester Seveck.
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There have been such theories that it is Abraham Lincoln, Bob Marley, Jimi Hendrix, or Johnny Cash. Who Is the Person on the Alaska Airlines Logo?ĭespite the popularity and highly recognizable symbol, it’s unclear exactly who the person on the tail is modeled after. The changes are small, but they are meant to make a huge impact. Pops of color were added around his ruff, and he is larger than previous versions. In 2016, the image was changed to make the Eskimo more modern and smoother for the digital age. Since then, the image has remained largely unchanged, with the exception of a few color tweaks here and there. At this time, the airline decided to add the Eskimo to the entire fleet, changing the face of the original person so it didn’t look so stern. Native Alaskan – wearing a traditional parka with ruff that represented the Arctic region and the people who inhabited itĪll of these logos were on Alaska’s jets from 1972 to 1976.Russian spires – represented the Russian heritage that was present in Alaska.Gold miner – represented the gold rush heyday in Alaska.Totem pole – represented the native culture of Southeast Alaska.The company had adopted a four-logo paint scheme that included the following: The Eskimo on the tail made his first appearance in 1972. In another 10 years, after several other mergers, the airline would finally become known as Alaska Airlines. Known as McGee Airways in 1934, he merged with Star Air Service and became the largest airline in the state. History of Alaska AirlinesĪlaska Airlines began in 1932, when Linious “Mac” McGee flew his three-passenger Stinson plane from Anchorage to Bristol Bay. We’ve got the answer you’ve been looking for, but it’s not as simple or straightforward as it probably should be. If you’ve ever flown on an Alaska Airlines plane, you may have noticed the person on the tail and found yourself wondering who that person is.